CA Technologies Product Marketing Research and Content Director in Burlington, Massachusetts
Do you want to help eliminate barriers between ideas and business outcomes? We want you to bring your unique experiences and creative ideas to the table. CA Technologies provides software and solutions that help our customers to develop, manage, and secure complex IT environments to increase productivity and enhance competitiveness in their businesses. It’s our aim to encourage global collaboration and results-oriented innovation, while supporting and developing our talented people and our communities. CA Technologies will empower you to drive authentic success, for both the business and yourself in the application economy.
- Product Marketing Research and Content Director*
Are you interested in developing provocative original research and turning it into a compelling narrative to drive market awareness and help customers understand market trends? CA is looking for an experienced market research leader who can define thought leadership research, work with vendors to execute global studies, and build and promote content to leverage the research for awareness, demand generation and sales enablement. You should be experienced in research, an excellent communicator, story teller, writer and creative content creator able to collaborate across a wide diversity of teams to accomplish objectives.
This role includes both responsibility for driving original research projects and content as well as coordinating research efforts across CA’s business units and providing advice and guidance on best practices as a research subject-matter expert.
Major responsibilities (direct research)*
Define and drive original thought leadership research programs based on corporate and business unit strategies and directions
Identify and work with research vendors to execute global primary research projects
Assess research results and develop compelling narratives to be used to promote research to various audiences – press, partners, sales teams and end-customers (direct as well as through digital engagement)
Develop a wide array of digital content based on the research, e.g. papers, opinion pieces, articles, blog posts, infographics, videos, slide shows, social graphics, assessment tools, etc.
Conduct briefings on the research results with multiple audiences – senior executive spokespeople, sales, pre-sales, partner teams, business unit marketing, field marketing, and global communications/PR teams.
Promote the research through social channels, webcasts, digital advertising, events and other vehicles.
Develop and track appropriate metrics and KPIs to measure the effectiveness of the research results and efforts.
Major responsibilities (research coordination)*
Work collaboratively across multiple business units to understand their research needs and develop recommendations on how efforts might be combined for better effectiveness and efficiency.
Provide advice on recommended research vendors, budget guidance, how to specify research projects via RFPs, and help reviewing planned survey questions.
Assist in building additional content to support the rollout of the research.
Direct experience with B2B thought leadership research projects in the enterprise software market, either as a client sponsor or within a research or analyst firm.
Strong analytical skills, familiarity with Excel modeling and analysis
Ability to story-tell and create compelling content and narratives based on the research
Excellent communications and presentation skills -- ability to effectively convey information to a wide variety of external and internal audiences (including senior executives).
Solid writing and editing abilities, experience creating original short and long-form articles and/or blogs
Track record of driving effective cross-functional, collaborative projects
If you want to fulfill your potential, be acknowledged for your achievements, and be given autonomy to make decisions for your business and customers; if you want to work with a company that respects you as an individual - recognizing both your needs at work and your responsibilities outside of it - then CA Technologies is where you belong.
At CA Technologies your passion and expertise can directly impact the business and you’ll help offer our customers practical approaches to delivering new, innovative services and value through IT.
We offer competitive salary, company-sponsored premium Medical/Prescription & Dental Plans, company-paid Holidays, Vacation, Anniversary Service and Sick Days, 401(k) Plan, Education/Training Reimbursement, Charitable Gift Program, Adoption Assistance Program.
Learn more about CA Technologies and this opportunity now at http://ca.com/careers
We and all of our subsidiaries are equal opportunity employers. As such, it is our corporate policy to fill positions with qualified candidates regardless of the candidate’s race, color, sex, age, religion, ancestry, national origin, citizenship status, marital status, sexual orientation, gender identity, genetic information, disability, pregnancy, military status, veteran status or any other protected group status.
/ Note to Recruiters and Placement Agencies: We do not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any of our employees. We will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered our property and will be processed accordingly./
/ If you require an accommodation with the online application process, please contact Talent Acquisition at 1-800-454-3788./