Aetna Marketing Analytics Lead in Boston, Massachusetts
Req ID: 45101BR
Marketing Analytics Lead Are you a problem solver that uses data to drive decisions and answer complex questions in a fast paced environment? Are you an expert in applying experimental design, statistical models, and quantitative analysis to solve marketing business problems? Are you able to shift between detailed exploration and broad strategic thinking to propel marketing performance? If you answered yes to these questions we would like to join with you on the journey to transform healthcare in the US. Key Responsibilities • Partners with marketing managers to understand business needs and provides analytic solutions• Responsible for development of predictive models, segmentation, and other advanced techniques to continuously improve marketing budget allocation and targeting capabilities• Designs, implements, and measures test and learn initiatives to understand optimal ways to improve customer experience from web site designs to navigation paths to optimal landing site design• Navigates between a wide variety of online and offline channels and integrates into a common framework• In a relatively flat organization, communicates effectively with a wide range of audiences from marketing peers to senior management Background/Experience Desired• 4+ years of directly relevant experience in quantitative business analysis (direct to consumer experience preferred, but not required)• Proficiency in several areas of data modeling, machine learning algorithms, statistical analysis, data engineering and data visualization • Experience in manipulating large datasets • Excellent understanding of test and learn initiatives and other statistical techniques used to provide analytical support• 3 or more years of experience using SAS, SQL, Python and/or R Education Requirements BS or MS degree in a relevant quantitative area such as, but not limited to, Mathematics, Statistics, Computer Science, Economics, Finance, or Business
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.